Local search engine optimisation

Title: Local search engine optimisation
Authors: 
Venue: Wikipedia
Year: unknown
Canonical: wiki:local-search-engine-optimisation
URL: https://en.wikipedia.org/wiki/Local_search_engine_optimisation
Collector: wikipedia
OA: true

ABSTRACT
Local search engine optimization is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results often referred to as "natural", "organic", or "earned" results. In general, the higher ranked on the search results page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. Local SEO, however, differs in that it is focused on optimizing a business's online presence so that its web pages will be displayed by search engines when users enter local searches for its products or services. Ranking for local search involves a similar process to general SEO but includes some specific elements to rank a business for local search.