Search engine optimization

Title: Search engine optimization
Authors: 
Venue: Wikipedia
Year: unknown
Canonical: wiki:search-engine-optimization
URL: https://en.wikipedia.org/wiki/Search_engine_optimization
Collector: wikipedia
OA: true

ABSTRACT
Search engine optimization (SEO) is the practice of improving the visibility and overall performance of websites and web pages in search engine results pages (SERPs). It focuses on increasing the quantity and quality of traffic from unpaid (organic) search results rather than paid advertising. SEO applies to multiple search formats, including web, image, video, news, academic, and vertical search engines, as well as AI-assisted search interfaces.